When the Blackwing 344 hits your doorstep, you may notice a few changes. Blackwing Volumes subscribers are getting a first look at some of the design updates that are coming to all Blackwing pencils in the near future.
The first change you’ll notice is an updated Palomino logo. The thin, angular text is gone in favor of something with ties a bit closer to our company’s roots.
The Palomino text has been updated to a sans serif typeface inspired by the handmade sans serifs of storefronts, office buildings and makers of the early 20th century. Our parent company CalCedar will celebrate its Centennial in 2017, and the new Palomino typeface is a tribute to the hardworking men and women who laid the foundation for us nearly 100 years ago.
Every Blackwing pencil is made with Genuine Incense-cedar from the forests of California and Oregon. The Incense-cedar trees found in the California Cedar Products Company logo now bridge the Palomino and Blackwing marks, just as CalCedar brought the two brands together in 2010. This new mark will begin appearing on all of our Blackwing pencils in the coming months.
The second change isn’t something you can see, but it’s something many of our customers have been asking for. The Blackwing 344 features a brand new eraser formulation that is designed to erase more cleanly, wear more evenly and leave behind less residue. These new erasers will debut alongside our new pencil imprint.
Stay tuned to blackwing602.com/blog and follow us on Instagram for more updates down the road.