The Story Behind the Blackwing Emblem

It’s popular for brands to say they’re “creating a culture.” And it’s usually a bunch of bullshit. Over the past ten years, we haven’t created a culture, but a culture has certainly found us. It’s a culture filled with people who like to unplug and engage with the physical world around them, and one that values authenticity, simplicity, and, perhaps most of all, connection.

Technology has made it easier than ever for people to share ideas. Yet, as our relationships with each other and the world around us have digitized, we’ve lost something profoundly important: meaningful connections. We’ve long believed that there’s something about an analog experience, a physical interaction, that’s in our DNA, and we want to help people reconnect to that aspect of their humanity.

You’re going to begin seeing a new emblem popping up on some of our products, starting with the new apparel line we launched today. The emblem is made up of a series of disconnected lines that, when viewed independently, amount to nothing more than simple, but obtuse, geometry. But, when taken together, they become much more than the sum of their parts; a tapestry of curves and corners forming a greater whole.

We hope it will become a symbol of our connectedness; as pencil users, record collectors, book lovers, and makers from different places, backgrounds, and experiences brought together by our common desire to live deliberately.

We’re calling our first apparel capsule “Blueprint.” It lays the foundation for where the Blackwing brand is going, and gives us something to build off of. In it, you’ll find designs inspired by our new emblem and the process that birthed it, and glimpse of things to come. We hope you’re as stoked about it as we are, and we can’t wait to show you what’s next.